Selling

While there is no one “right” way to sell there are many common mistakes salespeople make when selling. This workshop shows salespeople how to avoid common errors, gain confidence and close more business while providing them with a process that works. Salespeople learn:

  • How to establish rapport
  • How to gain credibility
  • How to develop an “elevator pitch” (30 second commercial)
  • How to sell the way your customer wants to buy
  • How questions are the key to selling
  • How to ask the right questions
  • How to listen effectively
  • The 5 steps of the sales process
  • How to make sure the information gathered is correct
  • How to present
  • How to work through objections
  • How to Close, easily and naturally


Just wanted to share out some pretty impressive activity that’s happening with national sales as a result of the telephone skills workshop. We’ve generated about 58 appointments that our folks attribute directly to the training and new skills they experienced. A lot of these appointments are with accts we’ve had a lot of difficulty just getting to speak to us.

Woody Helfand

VP – Sales

Cox Target Media


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