The Sales Manager as Coach

Let’s face it…most sales managers are simply top producers who got promoted. Unfortunately, the skills that make you a great salesperson don’t necessarily make you a great sales manager. Since managers have many responsibilities and tasks, they typically spend less than 20% of their total time managing. Managing salespeople is an art and in this workshop managers learn:

  • The difference between what we expect of our reps and what they think we expect of them
  • How to make the most effective use of the time actually spent managing
  • How to decide what problems will benefit from coaching
  • How to set a coaching plan
  • How to run a coaching session
  • How to track results


We also work with sales managers to make them more effective at training and supporting their teams.

© 2007 Jeff Goldberg & Associates

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